BASF Corporation (2016)

Everyone enjoyed Doug’s presentation. I think it accented well our desire to improve our customers’ experience with BASF. The mix of humor and seriousness really kept the audience engaged.

Our team is still talking about Doug’s presentation and many are currently actively reading the book “Disney U”! Doug did a great job of learning our business, challenges, and examples of how customer centricity was not just a term, but a way of life at Disney with his presentation. Bottom line, we are all challenging ourselves to continue to grow in this area with our customers and using Doug’s examples as vision posts to guide us.